The other day, I discussed options for the Do It Yourself "DIY" Bride and how to best handle wedding day makeup.  Today I will offer some advice on what to expect should you decide to use the makeup counter at the mall for your wedding day look.  First and foremost, the makeup counter is a retail environment.  Their main purpose is to sell cosmetics and make a profit.  Most counter representatives work off of commission.  The more you buy, the more they sell, the larger their cut.  Many brands offer complimentary makeup applications provided you purchase a minimum dollar amount of the products used.  There are several reasons for this with the primary reason being State Statutes.  (Please refer to your individual State for specifics)  State law allows the application of makeup by anyone as long as the only money received is for the cosmetic products themselves.   I am a State licensed esthetician, however, it...

The other day, I discussed options for the Do It Yourself "DIY" Bride and how to best handle wedding day makeup.  Today I will offer some advice on what to expect should you decide to use the makeup counter at the mall for your wedding day look.  First and foremost, the makeup counter is a retail environment.  Their main purpose is to sell cosmetics and make a profit.  Most counter representatives work off of commission.  The more you buy, the more they sell, the larger their cut.  Many brands offer complimentary makeup applications provided you purchase a minimum dollar amount of the products used.  There are several reasons for this with the primary reason being State Statutes.  (Please refer to your individual State for specifics)  Florida allows the application of makeup by anyone as long as the only money received is for the cosmetic products themselves.   I am a Florida State licenses esthetician, ...